$114K+ in 90 Days. A Welcome Flow Built for HoopsKing
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for HoopsKing.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for HoopsKing
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your $10 starts now
Preview Text
Pick your training aid and save today
HERO MODULE
Hero Approach: Direct
H1: Welcome to HoopsKing
Subhead: Here's $10 off your first order
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Use code HOOPS10 at checkout for $10 off anything in the store.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where most coaches start
No Palm Dribbling Aid Force yourself to handle the ball by feel, not palm contact
Shooting Form Corrector Eliminate guide hand interference during your shot release
Dribbling Goggles Train yourself to read the floor instead of watching the ball
Custom Coaching Clipboard Walk into practice with your plays already drawn up
Basketball Training Pads Run contact drills without sacrificing safety or control
Court Marking Tape Set up shooting stations in under two minutes
2
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SUBJECT LINE: Why we built this
Most training equipment companies build tools for players who already know what they're doing. We went the other way.
We started HoopsKing because every coach deals with the same problem. You can explain proper form a hundred times, but muscle memory fights you. A kid will nod, agree, then go right back to palming the ball or pushing the shot with two hands.
So we built tools that make bad form physically impossible. The No Palm Aid blocks palm contact. Your fingers do the work or the ball doesn't move. Guide hand correctors keep the off hand from interfering. Dribble goggles force you to feel the floor instead of staring at the ball.
It's not about working harder. It's about making correct technique the only option during practice so it becomes automatic in games.
That's what you'll find here. Training aids designed by people who've spent years trying to fix the same mistakes you're fixing right now.
Your code HOOPS10 is good for the next two weeks. Grab what makes sense for your situation.
– Coach
HoopsKing
3
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INBOX MODULE
Subject Line
What sets us apart
Preview Text
Six ways we're different from typical sports suppliers
HERO MODULE
Hero Approach: Question
H1: Why choose HoopsKing
Subhead: Here's what makes us different
Cta Button: See the Gear
MODULE 2: TRANSITION COPY
Most equipment suppliers sell generic tools and hope you figure out how to use them. We built something else.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six things typical suppliers don't offer
Infographic: Checklist
- Training aids designed to make bad form physically impossible during practice
- Custom branding on everything from coaching boards to team uniforms to sideline tents
- Multi-sport coverage so one supplier handles basketball, baseball, soccer, volleyball, lacrosse, and football
- Role-specific product organization for coaches, players, parents, and trainers
- On-demand coaching videos and rental DVDs that show you how to implement the training aids
- Direct phone support line staffed by people who actually understand the equipment
Products Shown
- No Palm Dribbling Aid. Eliminate palm contact habits in two weeks
- Custom Coaching Clipboard. Branded with your team logo and colors
- Multi-Sport Ball Rack. Organize every practice and game day in one unit
4
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INBOX MODULE
Subject Line
HOOPS10 still works
Preview Text
Your $10 off expires in 9 days
HERO MODULE
Hero Approach: Direct
H1: Your code's still active
Subhead: HOOPS10 gets you $10 off
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
You claimed your welcome discount when you signed up. Just making sure you saw it before the expiration hits.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: What coaches are buying right now
No Palm Dribbling Aid The single fastest way to correct ball handling mistakes
Custom Arm Sleeves Compression gear branded with your team name and colors
Shooting Form Corrector Physically prevent guide hand interference during release
Dribble Goggles Force players to read the floor instead of watching their hands
Custom Coaching Clipboard Walk into every timeout with your plays ready to go
Basketball Training Pads Run contact drills without worrying about injuries
5
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INBOX MODULE
Subject Line
How we compare
Preview Text
HoopsKing vs typical sports equipment suppliers
HERO MODULE
Hero Approach: Question
H1: What's the difference
Subhead: Here's the side-by-side
Cta Button: Shop HoopsKing
MODULE 2: TRANSITION COPY
You have options when buying training equipment. Here's how we stack up against the typical supplier.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: HoopsKing vs generic sports suppliers
Infographic: Table
| What You Need | HoopsKing | Typical Supplier |
|---|---|---|
| Sport coverage | Basketball, baseball, soccer, volleyball, lacrosse, hockey, football, PE | Single sport or generic athletic goods |
| Custom branding | Full customization on boards, uniforms, balls, tents, sideline gear | Limited or no custom options |
| Training philosophy | Tools designed to make bad form impossible during practice | Generic equipment with no coaching methodology |
| Educational support | On-demand coaching videos, rental DVDs, implementation guides | Product catalog only |
| Customer segments | Dedicated pathways for coaches, players, parents, trainers | One-size-fits-all product pages |
| Shipping speed | Standard retail timelines | Faster on commodity items |
Products Shown
- No Palm Dribbling Aid. Correct handling mistakes in weeks, not months
- Custom Coaching Clipboard. Your plays, your branding, ready for every timeout
6
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INBOX MODULE
Subject Line
What coaches are saying
Preview Text
Real results from real training programs
HERO MODULE
Hero Approach: Direct
H1: Coaches trust HoopsKing
Subhead: Here's what they're reporting
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
These are coaches, trainers, and program directors using HoopsKing equipment in their practices and game prep.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What training programs report after switching
Infographic: Numbered List
- "The No Palm Aid fixed our point guard's handling issues in two weeks. We tried verbal coaching for months. This made bad form physically impossible during drills and the muscle memory stuck."
- "Custom clipboards seem like a small thing until you're in a timeout and your plays are already drawn up. Saves 30 seconds every huddle and keeps the team focused on execution instead of waiting for diagrams."
- "We run multi-sport training camps and HoopsKing is the only supplier that covers basketball, baseball, soccer, and volleyball without forcing us to coordinate three different vendors. One order, one shipment, one invoice."
- "Dribble goggles are the only tool that actually forced our guards to stop staring at the ball. You can't see it so you have to feel the floor. Court vision improved across the entire roster within a month."
- "Their phone support line is staffed by people who understand the equipment. Called with a question about the shooting form corrector and got a 10-minute breakdown on how to implement it in practice. That doesn't happen with generic suppliers."
Products Shown
- No Palm Dribbling Aid. Eliminate handling mistakes in weeks
- Dribble Goggles. Force court vision development through feel
- Custom Coaching Clipboard. Your plays ready before the timeout starts
7
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INBOX MODULE
Subject Line
HOOPS10 expires tonight
Preview Text
Your $10 off ends at midnight
HERO MODULE
Hero Approach: Direct
H1: Code expires tonight
Subhead: HOOPS10 stops working at midnight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your welcome discount ends in a few hours. After midnight, the code stops working.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: What to grab before the deadline
No Palm Dribbling Aid Correct ball handling mistakes in two weeks instead of two months
Dribble Goggles Force yourself to read the floor by feel, not visual tracking
Shooting Form Corrector Eliminate guide hand interference during your release
Custom Coaching Clipboard Walk into timeouts with your plays already drawn
Basketball Training Pads Run contact drills without sacrificing player safety
Custom Arm Sleeves Compression gear branded with your team colors and logo
8
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SUBJECT LINE: Everything good?
Your HOOPS10 code expired yesterday. Just checking in to see if everything's all right.
No pressure at all. If the timing wasn't right or the equipment wasn't what you needed, that's completely fine. This stuff isn't for everyone.
But if you had questions about a specific training aid or weren't sure which tool fits your situation, hit reply. I can walk you through what works for different skill levels and practice structures.
We also run periodic sales throughout the year, so if you want to stay on the list for those, you're already set. If you'd rather not get emails from us, there's an unsubscribe link at the bottom.
Either way, appreciate you giving us a look.
– Coach
HoopsKing
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.